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The City of Chocolate

It would be wonderful to live in a City of Chocolate. Perhaps only a dream, but with Eurochocolate dreams often become reality. In fact, on the occasion of the next edition of Eurochocolate Perugia 2004 (16-24 October), the “City of Chocolate” will be the underlying theme of the entire festival, which has reached its eleventh edition. It is an event that by now is well known all over the country, boasting numerous fans abroad as well, and which in the past edition received 900,000 visitors!

2004 will be an election year, and in many cities new mayors will be elected. In Perugia the first ChocoMayor, who will remain in office only for the duration of the event, will also be elected. So anyone in Italy with a sweet tooth may, starting in April, express his or her preference for a City of Chocolate Mayoral candidate, voting through the event’s official site (www.eurochocolate.com).

Three lists are planned: the dark list, milk list, and gianduia list. Each of the lists is preparing its own electoral programme, which will soon be made known and promoted online. “A chocolate shop every 1,000 inhabitants”, “+ cocoa, – milk”, and “Chocolate for all” will be only some of the yummy electoral slogans that will be publicised with the aim of collecting votes.
The election of the ChocoMayor is planned for Sunday, 17 October (the date of the customary appointment with the Chocolate Sculptures), but already from the first day, the opening day of the sweet festival, immediately after the closing of the chocopolling stations, the much-awaited results of the exit polls will be made known. Everyone who has voted via the Internet and who comes to Eurochocolate will be rewarded with scrumptious chocolate samples!


Anticipations from Eurochocolate Perugia 2004

Eurochocolate Perugia 2004 will play host to numerous shows and didactic and cultural initiatives, aiming to promote the knowledge of chocolate which, in Italy also, has finally been freed of longstanding nutritional and dietary prejudices.
Among the main events, worthy of note is “The Island of the Sweet-Toothed”, a true corner of paradise for chocolate lovers, who will be able to delight their palates with a thousand offerings.
Also, on the scientific-cultural front, there will be an international seminar devoted to the study of the emotions connected with chocolate consumption, during which experts and scholars from various parts of the world will give their contribution.
For this edition it is also expected that there will be a great participation of cocoa-producing countries, who will have the chance to make known their realities connected with the production of the “food of the gods”.
Another novelty of Eurochocolate Perugia 2004 will be “Chocolate Living”: a very refined, elegant space devoted to the meticulous and relaxing tasting of chocolate, in which several important interior designers will be the protagonists.
Obviously, there will be all the traditional didactic appointments (The Chocolate Master, Chocoschool, …) addressing the various consumer targets, as well as the Chocolate Show, the great open-air bazaar hosting over 130 brands of the national and international confectionery industry.

Where stay in Perugia. Perugia Online advise you, take a look :

Country House Montecorneo
Strada dei Loggi, 136 - 06087 Perugia
Tel. 075388230 Fax 075388230
email: montecorneo@perugiaonline.com •  Located amidst the rolling green countryside around Perugia, the Montecorneo Country House has built originally as a magnificent Villa in the late 19th century, the main house and its annexes have been recently restored and refurbished to provide a series of small apartments and single rooms equipped with all the comforts required by guests today.
Web site languages: Italiano English

Castle Borgo Monticelli
Loc. Monticelli - Castiglione della Valle 06072 - Perugia
Tel. 0755728486 Fax 0755715462
email: borgomonticelli@perugiaonline.com •  A beautiful soujourn in a medieval castle at only 12 kilometres from Perugia - San Sisto with its Historical Museum of Perugina Factory. Elegant suites at euro 99,00 per two persons per night. The breakfast is offered by the owner. Includes the visit of the Historical Museum of Perugina Factory. The Castle offers all the services and facilities of a luxury hotel, with elegent and independent, fully-equipped apartments in the residence.
Web site languages: Italiano English




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